ZEE5 International, the world’s largest streaming platform for South-Asian content material, has unveiled their blockbuster content material slate for 2022 with 80+ titles spanning throughout Hindi, Tamil, Telugu, Punjabi, and Bengali. The slate encompasses 40+ authentic reveals and 40+ motion pictures that includes an expansive gamut of genres, together with cutting-edge thrillers, high-voltage motion, gripping dramas, light-hearted comedies, and soul-stirring romances. Consistent with its content material technique, ZEE5 International’s imaginative and prescient is to relate tales that mirror the viewer’s soul and cater to a number of shopper cohorts. As a part of this strategy, ZEE5 International has additionally introduced collaborations with main inventive minds like BBC Studios, Applause Leisure, The Viral Fever (TVF), together with powerhouse cinematic expertise like Vetrimaaran, Prakash Raj, Amitabh Bachchan and Nagraj Manjule amongst others.
The slate of Hindi originals consists of the much-anticipated Forensic, Duranga – a romantic thriller, newest seasons of viewers favourites like Abhay 3, Pitchers 2, Sunflower 2, Tripling 3, By no means Kiss Your Greatest Pal 2 and Rangbaaz 3 amongst many extra. Amping up the ante, the platform will even function the digital launch of a number of the largest theatrical blockbusters like The Kashmir Information, Amitabh Bachchan’s Jhund and John Abraham’s Attackto title just a few. The content material slate additionally includes a powerful line-up of regionals, with the not too long ago launched Ananthamand Gaalivaana together with a number of the most awaited reveals and flicks in Tamil, Telugu, Punjabi, and Bengali like Nilamellam Ratham, Fingertip S2, Paper Rocket Recce Kinnerasaani, Yaar Anmulle Returns, Fuffad Ji, and Essential Viyah Nahi Karona Tere Naal, Shikarpur, Raktakarabi and Swetkali. Consistent with the platform’s purpose to supply distinctive and premium content material to all kinds of audiences, the high-voltage trailer of the 2022 content material slate guarantees phenomenal and electrifying leisure for viewers, satisfying their assorted leisure wants.
Commenting on the announcement, Archana Anand, Chief Enterprise Officer, ZEE5 International mentioned, “We’ve endeavoured to bring our global audiences the most diverse content slate curating the best stories from South Asia and it has been very encouraging to see how strongly our content has resonated with audiences worldwide. We are proud to now announce our slate for 2022 which brings together the best talent and creativity, and further dials up our focus on regional content across languages for the global Indian and South Asian diaspora. We also in parallel, stay open to collaborations with content production companies and creative partners across markets and languages. Our deep commitment is to bring our global viewers real and relatable stories from South Asia, and we are confident that this new handpicked slate will deliver well on that promise.”
Talking about ZEE5’s content material technique and the brand new content material slate, Mr. Punit Misra, President – Content material and Worldwide Markets, Zee Leisure Enterprises Ltd. mentioned, “Over the last couple of years, the OTT ecosystem has undergone a significant transition due to constantly evolving consumer preferences and consumption patterns. At ZEE5, our #SoulToScreen approach continues to be a critical pillar in conceptualizing the content slate for various markets and designing our content strategy. We are proud to unveil our content slate for 2022 across languages and reaffirm our commitment of engaging viewers with premium quality content. Keeping in mind the dynamism of this ecosystem and our sharp insights into India’s diverse cultural preferences, we are confident that ZEE5’s extensive mix of new originals and movies will be successful in entertaining audiences in India and globally.”
Speaking in regards to the content material slate, Ms. Nimisha Pandey, Chief Content material Officer – Hindi Originals, ZEE5 added, “At ZEE5, our endeavor has been to narrate real, authentic, compelling stories, and expand the canvas of entertainment; a strategy aimed to cater to our multiple consumer cohorts. We have already begun 2022 on a great note, with encouraging audience response for Mithya, Love Hostel, Abhay 3, and Bloody Brothers to name a few. At ZEE5, we are obsessive about new ideas, narratives and working with exceptional creators who are passionate about their craft. Our slate for 2022 encompasses all of this and much more, and we are confident of raising the entertainment quotient further as we move forward. We are certain 2022 will be a power-packed year for our viewers with intriguing, inspiring, and innovative storytelling.”