Why Is Pandora So Expensive? (Top 10 Reasons)

pandora store


Though there are various jewellery retailer chains on the market, one of the vital standard is Pandora.

Pandora has a bunch of various jewellery varieties, making certain that it has one thing for everybody.

Nonetheless, the common worth of its bracelets, for instance, ranges from $30 to $80 with its costliest reaching heights of $1,400 and above.

Contemplating Pandora’s reputation, you might marvel why a few of its merchandise are so costly.

Listed below are 10 causes Pandora is pricey.


Why Is Pandora So Expensive? (Top 10 Reasons)


1. Skilled Craftsmanship

Man Putting diamond on ring


In terms of jewellery, craftsmanship issues.

Nobody goes to purchase earrings or a bracelet that appears as if their baby put it collectively.

Pandora can be conscious of the stiff competitors amongst jewelers and crafters.

They should make use of one of the best crafters to make sure they’re producing the kind of high quality that their clients anticipate and wish from them.

One of many issues that Pandora is finest recognized for is its customization and uniqueness.

A part of the explanation its jewellery tends to be all completely different from each other is that it passes by means of a number of completely different palms earlier than reaching the shop.

Every crafter provides or works on the piece to present it its distinctive parts.

Since there are such a lot of steps concerned and so many crafters concerned within the making of the piece, it turns into fairly costly.

That’s as a result of all of the crafters should be paid for his or her companies.

The extra distinctive or particular a jewellery piece is, the costlier it’s going to be.

That’s as a result of the crafters most likely spent extra time on it.

Since they spent extra time on it, the price of producing that individual jewellery piece is excessive.

To make up for its value of operations, Pandora places an costly price ticket on each bit of bijou.

Pandora is pricey as a result of it employs a number of professional craftsmen.


2. Restricted Collections

Jewelry shop window display


Another excuse that Pandora is pricey is that it usually releases sure charms or jewellery items in collections.

These collections are solely out there for a restricted time.

Because of this clients who love Pandora or love its charms are in a rush to get their palms on them.

There’s by no means sufficient for everybody who desires one.

By making the charms or items scarce, Pandora can drive up the value for these explicit objects.

That’s as a result of everyone is aware of that Pandora fans are going to pay what they’ll to get their palms on them.

The charms, particularly, are a giant hit when Pandora unveils a brand new assortment.

Even when somebody isn’t a collector, they might see a novel appeal that matches their fashion.

They’re prepared to pay a excessive worth, too, to finish their fashion.

Pandora continues to launch new collections all through the years.

Every time they do, it encourages clients to spend extra money on costly charms and jewellery items.

Then the gathering is discontinued and Pandora unveils a brand new one.

Pandora is pricey as a result of it releases charms and jewellery items in collections which are solely out there for a restricted time.


3. Gold Jewellery

Gold Jewelry


In the event you’re going to purchase gold jewellery at Pandora, then you may anticipate to pay a excessive worth.

Gold is pricey.

Pandora makes use of 14- and 18-karat gold to make its jewellery.

For instance, if you’d like one in all its gold bracelets, then you may anticipate to pay wherever from $2,050 to $2,895.

The rationale it’s so costly is that gold is a highly-valued steel.

There’s additionally a restricted quantity of gold on this planet.

That makes gold scarce, which implies something made from gold goes to fetch a excessive worth.

Gold can be used to point out off one’s social standing and wealth.

If in case you have lots of gold jewellery, then it means you’re rich.

You’ll be able to afford to spend your cash on frivolous items like gold bracelets that exhibit your wealth.

Sporting gold usually means success.

Even those that aren’t rich might wish to a minimum of look as if they’re.

That drives them to pay the excessive worth for Pandora’s golden jewellery items.

Pandora additionally is aware of that it may elevate the value ever so barely to make it extra luxurious.

Gold is lush, and it’s not meant to be low cost or reasonably priced.

It’s not one thing that ought to be within the palms of everybody, or so gold jewellery fans would possibly imagine.

The excessive worth of the gold jewellery items ensures that solely these with extra cash can purchase them.

Pandora is pricey as a result of its items of bijou are made from 14K and 18K gold.


4. Uniqueness

Pandora bracelet


One of many promoting factors of Pandora jewellery is its uniqueness.

The corporate strives to make sure that no two jewellery items are ever precisely the identical.

A part of the explanation that it’s ready to try this is that it makes use of craftsmen to handcraft each bit.

As a consequence of human error or simply human artistry, each bit comes out barely completely different from all others.

It’s nearly unattainable for people to do the identical factor again and again, particularly when engaged on the identical items.

As such, each bit comes out distinctive.

Pandora celebrates this uniqueness and locations the next price ticket on it.

In terms of jewellery, nobody likes to assume that another person is carrying the identical factor that they’re.

Most individuals purchase jewellery to face out and decorate.

It’s part of their fashion that they use to create their identification.

If somebody has the identical jewellery piece as they do, then it calls their identification into query.

The attract of Pandora is that you would be able to purchase a chunk and by no means have to fret about somebody having the identical piece as you.

Pandora celebrates this uniqueness much more by permitting you to customise your jewellery items even additional.

The corporate is aware of that individuals are prepared to pay just a little extra to remain distinctive.

That’s why its jewellery items come at excessive costs.

You’re primarily shopping for a novel piece that nobody else will ever have.

Pandora is pricey as a result of it sells distinctive jewellery items that folks can’t get wherever else.


5. Misplaced Wax Casting Method

Industrial lost wax casting


One of many causes that Pandora is standard and costly is that it makes use of the misplaced wax casting approach to make its jewellery.

The misplaced wax casting approach has been in use for the reason that third millennium BC.

It primarily takes a wax mildew of a mannequin after which fills it with the molten materials.

The wax mildew is destroyed within the course of, however the result’s a chunk that takes its form precisely.

Again within the day, artisans must make new wax molds every time.

Due to fashionable know-how, that’s now not the case.

As a substitute, jewelers make a mannequin of the jewellery piece that they wish to make.

Then they cowl the mannequin with wax to make a mildew out of it.

The craftsman has to brush melted wax into the mildew till it has the proper thickness that they need.

Clearly, for bigger items, this will take lots of melted wax.

The craftsman then removes the mannequin from the wax and makes use of a heat-resistant combination on the wax mildew.

Tubes are then hooked up to the wax mildew to permit the actual materials to fill it.

The craftsman then secures the mildew with steel pins and covers it in plaster.

The mildew goes into the oven the place the wax drips out of the tubes.

The craftsmen then pack the plaster with sand and might pour the fabric into the mildew.

It might be sterling silver, gold, or one other kind of steel.

As soon as it hardens, they break the mildew open and extract the jewellery piece.

Clearly, there are a number of steps concerned within the course of.

Because the manufacturing for one of these methodology is lengthy and expensive, it’s costly to make.

Nonetheless, the standard of the piece is unimaginable.

There’s a motive, in spite of everything, that folks nonetheless use this methodology to create jewellery to today.

Pandora is pricey as a result of it makes use of the misplaced wax casting approach to make a few of its jewellery.


6. Flameworking Method

Woman artist making glass jewelry


The misplaced wax casting approach isn’t the one factor that provides value to Pandora’s operations.

In addition they use an costly approach known as flameworking to make some extraordinarily distinctive shapes and colours.

Flameworking is the artwork of utilizing flame or a lantern to bend glass into distinctive shapes.

The flame heats the glass and makes it malleable.

Then the craftsman rapidly cools the glass to make it harden into form.

Flameworking permits craftsmen to create really distinctive items since they’re capable of warp glass into virtually any form that they need.

Pandora particularly makes use of flameworking to make distinctive shapes and add some colour to their items.

Like misplaced wax crafting, flameworking is one other kind of artwork that’s been round for 1000’s of years.

Flameworking is identical as lampworking besides lampworking usually makes use of a torch or oil lamp to warmth the glass.

Most jewelers at the moment use an oxygen-propane torch to bend and create glass beads or different items of bijou.

You may as well solid glass by means of flameworking which permits Pandora to mass-produce beads and different jewellery items.

You achieve this by urgent the recent glass right into a mildew whereas it’s nonetheless scorching.

The mildew takes the form of the glass and is then stuffed with the fabric to be solid.

The rationale that flameworking makes Pandora costly is that it takes lots of talent and expertise to make distinctive jewellery items.

The artisans first want to grasp the way to do flameworking.

Then they should construct up their expertise to the purpose the place they’ll begin crafting distinctive items.

Including colour is one other talent in itself.

Since not everybody has the persistence or capacity to study this explicit artwork, it means there’s a restricted variety of out there employees for this craft.

Pandora has to pay the artisans effectively to maintain them working for Pandora fairly than for one more jewellery firm.

Pandora is pricey as a result of it makes use of flameworking to create distinctive jewellery items.


7. Disney Theme Charms

Disney pandora


One of many huge causes that Pandora is pricey is as a result of it has just a few licenses with sure manufacturers.

Certainly one of its greatest manufacturers is Disney.

Pandora companions with Disney to supply just a few charms that characteristic a number of the most well-known Disney characters of all time.

Disney followers will wish to add these charms to their jewellery as a result of they love to point out off their love for Disney.

Some would possibly select particular charms from Disney to characterize components of themselves.

Others would possibly simply wish to select their favourite Disney character.

Whatever the motive, Disney charms are usually costly.

That’s as a result of Pandora is partnering with Disney.

It has to present Disney a number of the minimize of their income because it’s licensing these characters from Disney.

Since Pandora can’t hold all the cash for itself, the corporate should elevate the value to get the identical quantity of revenue that it could usually.

As well as, it is aware of that as a result of the Disney model is robust, individuals are going to be prepared to pay a bit extra to get their favourite Disney characters on their jewellery.

Collectors, particularly, will wish to get their palms on uncommon or restricted version charms.

Pandora is pricey as a result of it companions with Disney to create unique and uncommon charms.


8. Collector’s Gadgets

jewelry box


A giant motive that Pandora is pricey is that its charms are collectible.

Whereas a few of its charms stay round eternally, some particular charms are solely out there for a restricted time.

Collectors will wish to seize them up so as to add to their collections.

Pandora jewellery collections are an actual factor.

Sure charms even have excessive values on their very own.

Even when somebody isn’t a fan of bijou, they might have an curiosity in gathering a number of the uncommon charms that Pandora produces.

That’s as a result of they know that the appeal may need a higher worth down the road.

The issue with collector’s objects is that all of them are likely to have excessive costs from the get-go.

That’s as a result of these things are often in restricted provide.

With regular clients wanting them for his or her jewellery items and collectors wanting them for his or her collections, you’ve got lots of demand for a small provide of things.

That makes the value improve considerably.

Pandora is aware of this and does what it may to encourage collectors.

Pandora desires its clients to race to get to the appeal earlier than it sells out.

The corporate can put the next worth on it as a result of they know it should solely dissuade just a few individuals from wanting to purchase it.

Pandora is pricey as a result of a lot of its charms are collectible.


9. Diamonds

Cropped view of jewelry appraiser holding ring


Another excuse Pandora is pricey is its use of diamonds.

Whether or not it’s in bracelets, necklaces, rings, or another kind of bijou, you may usually discover charms which have diamonds on them.

Like gold, diamonds are extraordinarily invaluable.

They make a easy piece of bijou into one thing costly.

The higher the diamond is, the costlier the jewellery piece will grow to be.

A diamond receives its worth by means of its grade.

There are just a few components that contribute to grading a diamond.

These components embody:

  • Carat weight
  • Readability
  • Lower
  • Colour

Typically, the heavier and clearer a diamond is, the higher.

Whereas colour tends to be as much as preferences, the most well-liked are white diamonds.

The whiter the diamonds are, the extra worth they’ve.

If in case you have a number of invaluable diamonds on a single jewellery piece, then it’s going to influence its closing price ticket.

Not solely does the price of manufacturing go into the value tag, however the presence of diamonds can simply add one other $100 to $1,000 to it.

Uncommon diamonds, particularly, can add lots of worth to a jewellery piece.

If Pandora has a restricted variety of charms with high-value diamonds on them, then you may anticipate the value tag to be fairly excessive.

Pandora is pricey as a result of it makes use of diamonds in a few of its jewellery items.


10. Oxidizing Finishes

pandora bracelets


A closing motive that Pandora jewellery is pricey is that it makes use of an oxidizing end on its items.

The issue with some metals, like silver, is that it turns into tarnished over time.

When it turns into uncovered to oxygen, it begins to degrade.

Actually, it begins to show black.

It does this as a result of the silver interacts with the sulfur that exists within the air.

The chemical response turns silver black within the course of.

Nobody desires their costly jewellery items from Pandora to show black with time.

Pandora helped defend its clients by implementing an oxidizing end on its silver items.

This end makes it tougher for silver to work together with sulfur.

The result’s that the silver items keep their colour and shine for a lot longer.

If the shopper continues to place the oxidizing end on their jewellery items over time, then the silver will proceed to look its finest.

This makes Pandora costlier as a result of it’s one other step within the manufacturing course of.

It prices the corporate a bit extra money so as to add to this step and use the end.

In consequence, it makes the price of operations a bit costlier.

To make up for this value, Pandora places a barely larger worth on its silver items.

Pandora is pricey as a result of it makes use of an oxidizing end to maintain its silver items wanting timeless.


How To Save Cash At Pandora

Pandora store exterior


It’s straightforward to spend some huge cash at Pandora.

Nonetheless, there are some things that you are able to do to avoid wasting just a little cash when buying at Pandora.

The primary is to stay with sterling silver.

This, in addition to copper, is the most affordable kind of steel that you could find at Pandora.

The items look nice, and so they come at cheaper costs.

One other factor you are able to do is purchase restricted version charms once they first come out.

In the event you miss out, then you might end up paying larger costs from resellers later.

Lastly, keep conscious of any gross sales or reductions that Pandora runs by means of its retailer.

You’ll be able to usually discover gross sales that may get you lovely charms with out having to pay the total worth for them.



Pandora affords distinctive charms and jewellery items that may full anybody’s wardrobe.

Nonetheless, as a result of varieties of strategies and manufacturing prices related to their jewellery, the shop is usually fairly costly.

By maintaining a detailed eye on gross sales and promotions, it’s attainable to get jewellery at a reduced worth.

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