Water is something a lot of people take for granted.
They tend to think that it’s always going to be there.
They also may not realize that a lot of the water in the world is either undrinkable or not safe to drink.
Undrinkable water is water with high salt content.
Oceans, for example, have undrinkable water.
Water that isn’t safe to drink has pollutants and other contaminants in it.
You could, technically, drink the water, but it wouldn’t be safe to do so.
As pollution continues to rise in the world, the amount of water that’s safe to drink becomes even smaller.
That’s why many people turn to bottled water instead.
Evian is one of the priciest bottled water brands on the market.
It may make you wonder why buying bottled water is so expensive.
Here are 10 reasons Evian water is so expensive.
Why Is Evian Water So Expensive? (Top 10 Reasons)
1. Brand Name
As a company, Evian has spent a lot of money and time building its brand name.
As anyone in business knows, if you want to sell your product, then you need to link your brand to a message.
Apple is a brand name with a reputation for expensive but quality electronic products.
Amazon is a brand name with a reputation for fast delivery and affordable prices.
Evian is a brand name with a reputation for high-quality water that’s safe and pure.
A lot of cost goes into building a brand with a message.
They need to market themselves as such, ensure that their packaging and logo represent their message, and then make good on their message by using high-quality materials.
Once the brand has enough awareness around it and people expect their products to deliver on their brand message, then they can start to raise their prices.
Evian has a reputation for bottling pure water.
They’ve done a great job of keeping any scandals out of the public’s eye if they even exist.
Because of the trust that the individual has for the brand, they’re more willing to pay for the higher price.
When faced with two different brands, the customer will likely choose the brand that they know and trust even if it’s sold at a higher price than another brand.
That’s because people don’t like to take risks when it comes to their money.
They know that they’re going to receive a refreshing and safe drink with Evian water.
They don’t know if they’re going to enjoy the unknown brand’s water.
An unpleasant experience with an unknown brand is a waste of money.
Evian water is expensive because it is a trusted brand.
2. Marketing Costs
Another major factor that influences the price of Evian water is its marketing costs.
The bottled water industry is extremely profitable.
Because of that, there is a lot of competition.
Each company tries to separate itself from the competition to lure in more buyers.
To bring awareness of why they’re different to the masses, they use marketing.
Advertising comes with a lot of costs.
You can stick to a small budget, but unless you know how to use that small budget, your reach won’t expand much.
Having a large marketing budget means you can do more.
You can get your brand’s name out on different platforms and in different ways.
You may even be able to afford a celebrity or an influencer appearance.
Regardless of the methods that a company uses, it’s going to be expensive.
Evian puts a lot of effort into its marketing.
They want their target audience to believe that their water is the safest and purest to drink.
They also want a reputation for green production and climate-friendly practices.
Those who drink bottled water are often concerned with the environment and the impact drinking bottled water has on it.
By investing in their marketing to show their customers that they’re using green methods to make their products, they can further earn their trust.
The problem with investing so heavily in their marketing is that it can cost a lot of money.
To help cover the cost of advertising and marketing, they have to raise their prices on their bottled waters.
Along with advertising, Evian water also frequently sponsors different events.
Whether it’s a sporting team, a sporting event, or even travel, you can find this brand name somewhere during the event.
Sponsorships are a great way to market a brand because it’s prevalent in the background.
No matter how much attention is on the athletes or the game or the competition, the Evian logo is always there in the background.
It almost acts like a subversive message.
When you go to get water, you recall the image of their logo at the game you watched.
It encourages you to choose Evian water over another type of water.
Because it’s effective, Evian sponsors a lot of different events.
In order to become a sponsor, you have to donate a certain amount of money.
The more money that you donate, the more prevalence your brand will have at the event.
If you want to outshine your competitors who are also attending the same event, then you likely want to donate more money to have your logo shown more than theirs.
The amount of money that the company spends on such sponsorships can raise the price of its products.
They need to cover their costs to stay in business.
Having a high price on their bottled water products enables them to continue to sponsor games and such which brings in more customers.
4. Distribution Costs
Evian water comes from France.
Specifically, this water comes from the Rhône–Alpes region.
It isn’t easy to move products from that area to the rest of the world.
The further you are from France, the more expensive it’s going to be.
That’s why Evian water may not be popular in areas the furthest from France.
It costs too much to ship it in.
The cost that it would take to ship it in and then mark it up would make it too expensive for even the target audience to buy.
There are a few factors that influence the price of Evian water when it comes to distribution.
The first is sanitary conditions.
Since water is edible, it has to pass through several sanitary checks in the various countries to which it’s shipped.
That means they need the correct packaging and the correct shipment containers to keep them sanitary.
The second is the packaging.
Although many bottled water companies use plastic to make their bottles, even plastic can deform.
Whether it’s exposed to direct sunlight, heat, or heavy trauma, the bottle can break.
If something heavy is set on top of the bottles, for example, you can expect them to crunch and spray their water everywhere.
Evian has to invest in heavy-duty packaging to keep their bottles safe.
Finally, they face several taxes and tariffs which can increase the price of shipping even more.
France may face high tariffs for certain countries which greatly increases the price of importing their goods.
Add in fuel costs to further ship the bottles across the ground or in the air and you have a pricey distribution problem.
To cover the cost, Evian has to have high prices.
Some of that is because Evian needs to eat the cost.
Other times it’s because the seller needs to eat the cost.
Whoever ends up having to spend money to ship the water to them is going to incur some high expenses.
Increasing the price ensures they cover the cost and still earn a profit on bottled water.
5. Expensive Bottle
Evian water is very aware of the rising problem with plastic bottles and pollution.
Because of that, they use a polyethylene terephthalate bottle.
This type of plastic is the most recyclable in the world.
Producing it is time-consuming and costly, though.
They have to manufacture the material themselves, then test it to ensure that it’s safe.
Since there’s a lot of concern about leaching chemicals into the bottled water, they put extra time and thought into the design and engineering of their bottles.
Their reputation is on the line for providing safe and sanitary water.
Since PET is expensive to make, and since they make a lot of bottles, it drives up the price of their bottled water.
Inexpensive bottled water brands use cheap plastic.
The plastic itself is cheap, but it also hurts the planet’s environment.
The company can boast lower prices, but it does so at the expense of the earth’s future.
Those who buy Evian water do so knowing that the bottle can be easily recycled.
It’s safer for the planet.
The price is often worth it for them.
This only further validates Evian’s high pricing for their products.
With the expensive production costs, you can expect Evian’s bottled water to be expensive, too.
6. Limited-Edition Bottles
Evian often releases a limited-edition bottle for their bottled water products.
Evian partners with certain artists or designers to create a limited-edition version of the bottle.
The bottle uses these designs or artwork as a part of its label.
Only a few of those bottles are ever available at a given time.
Since there’s only a small number of them, and high demand, the price for those limited editions increases.
Some buyers choose to purchase a more expensive limited-edition bottle because it makes them feel as though they’re part of something exclusive.
Others do so because it improves the appearance of their social status.
They’re able to buy a more expensive bottle of water than other people.
Many who buy the limited editions do so because they deem it collectible.
Regardless of the reason, the fact that Evian sells a limited-edition bottle makes it expensive.
Scarcity always drives up the price.
7. High Mineral Content
One of the factors that draw a lot of people to Evian water is its high mineral content.
It receives its content through the glacier where they harvest their water.
That particular glacier has a low sodium count but a balanced mineral composition.
It’s hard to find the same kind of balance in water without modifying it.
Having low sodium is important for many people who have to keep their sodium levels low for health reasons.
Since sodium exists in varying amounts in many diets, finding ways to reduce it can be difficult.
Drinking Evian water is one of those ways.
Since it’s healthier for people with high sodium counts, it carries with it an expensive price tag.
Anything that is healthier is going to be more expensive.
The mineral composition also offers health benefits.
People believe that they’re making a healthier choice by drinking Evian water instead of their tap water or other types of bottled water.
Since people want to try and make healthier choices, they’re more willing to pay extra money for a type of bottled water that is healthier than the rest.
Evian also uses its marketing to inform its target audience that they are the healthiest choice when it comes to bottled water.
With this agreement, they can charge higher prices and their target audience will still buy it.
8. Healthy For Mothers And Babies
Another part of their marketing is to make their water the preferred choice for mothers and babies.
Part of that was allowing their water to undergo tests by the French Medical Academy.
They studied the mineral content of the water and determined how healthy it was for the body.
They discovered that the water could boost the health of new mothers and babies.
It offered the nutritious minerals that both need to recover.
The mother recovering from pregnancy and childbirth needs minerals to restore those she lost during that time.
The baby needs the minerals to continue to grow and develop into a child.
Water quality is a primary concern for new mothers.
If the water isn’t safe to drink or contains too many heavy metals, then it can impact the health of their baby.
Breastfeeding adds to these concerns.
If a mother drinks water that has heavy metals in it, for example, then the baby can pick up some of those heavy metals through her breast milk.
Heavy metals, in particular, can have a disastrous effect on a baby’s growth and development.
To keep them safe, mothers want to drink pure water.
Since Evian water is safe and contains minerals that are healthy for both mothers and babies, they’re more willing to pay extra for it.
That only reinforces the high price of Evian water.
Evian has been around for more than 230 years.
That sort of history brings a lot of trust and knowledge with it.
It also makes them experts in producing bottled water.
They know how to innovate and keep themselves relevant.
They also know how to change with the times.
They likely weren’t worried about plastic bottles and their impact on the environment in the 1950s, for example.
However, because they’ve been around for so long, it means they also have an entrenched history of high prices.
It’s just expected when you’re buying water from their company.
You expect to pay a high price.
Because people are in the habit of buying expensive products from the company, they don’t expect anything else.
They’re used to it, and the company likely won’t change its prices either.
History has shown that Evian’s target audience is willing to pay more to obtain their products.
10. Protection Of The Natural Source Of Water
A final reason that Evian water is expensive is that its water comes from a single source.
No one else has the legal right to take water from that source.
They own it.
In owning it, they also have to keep it protected from pollution.
Evian spends a lot of money to keep its glacier pure.
It keeps pollution from reaching it as best it can.
It invests in green technology to ensure the glacier lasts as long as possible.
It also prevents people from entering the area and sabotaging the water.
All these aspects cost money.
Evian only receives its water from one natural source.
If something happens to that source, then their company is in trouble.
Protecting the natural source of water increases production costs which also increases the price of their water.
How To Save Money On Evian Water
Buying bottled water from Evian is expensive, but there are a few tips you can use to make it a little cheaper.
Here are some tips to save money on Evian water.
1. Buy In Bulk
One of the best things you can do is buy the water in bulk.
Bulk prices are always cheaper in the long run.
You’re basically buying a higher number of products at a discount.
It may seem like this is the more expensive method, but it isn’t.
If you compare the price you paid and divide it by the number of bottles you have, you’ll often find that this is cheaper than a single bottle of water.
Buying in bulk also ensures you have plenty of water at home.
You’ll need fewer trips to the store.
2. Subscription Services
There are certain subscription services you can use to save money on Evian water.
Amazon, for example, helps you save money on deliveries of the water to your home by using their subscription service.
This can help save you money in the long run, especially if you tend to have your water delivered to you.
As with anything, you should always check out the sales at your local store.
They often put bottled water on sale.
You can get quite a few cases of water for a great price if you can find the right deal.
Add a few coupons and you’re saving a huge amount on your water.
Evian water is expensive because it has a high mineral content which is healthy for the body.
It also has a history and reputation for high prices which normalizes it.
You can save money by buying in bulk, looking for sales, and by signing up with a subscription service.