Behind an unmarked door within the seemingly boring utopia of a few of Australia’s home airports is a membership so unique you may solely get in through an invite from Virgin Australia’s CEO Jayne Hrdlicka.
It is known as the “Beyond Lounge”, a frequent flyers paradise so secretive that solely members have entry to it and basic passengers are virtually unaware of its existence.
Constructed to rival the equally-exclusive Qantas Chairman’s Lounge, Virgin’s new Past Lounges formally open at this time in Sydney, Melbourne and Brisbane.
That includes all-day à la carte eating, complimentary drinks, privateness pods and even showers, the lounges will likely be reserved for company companions, some high-status Velocity Frequent Flyer members and “key opinion leaders”.
Ms Hrdlicka mentioned the invite-only lounges will permit the airline to supply “premium travel experiences” to enterprise travellers.
“We are continuing to write a new chapter at Virgin Australia and this is the next wonderful edition of our transformation journey,” Ms Hrdlicka mentioned.
“Virgin Australia is dedicated to providing exceptional service experiences and product offerings at great value prices, and Beyond is a great example of Virgin Australia investing in the products and services our guests value most.”
Inside, members will discover leather-clad and oak timber partitions, plush Chester-style armchairs, vivid greenery and frosted glass pods that permit “discretion” for these inside.
Personal workplaces and board rooms are additionally accessible to members who guide forward.
Virgin’s Group Chief Buyer and Digital Officer Paul Jones mentioned the lounges had been set as much as equally facilitate discreet enterprise conferences or solo journey.
“Last year our members told us privacy, comfort, functional spaces and relaxed dining experiences are important in a private Lounge. And this is what we have delivered today,” he mentioned.
“The dining experience is exceptional. Dishes take anywhere from five to 15 minutes to prepare and range from quick and convenient light dishes to more substantial items depending on the time of day and the duration of the members’ visit. Our various seating zones also mean guests can dine with others or in private.
“We additionally understand how a lot our members worth our distinctive method to service which might solely be discovered at Virgin Australia. Our staff members proper throughout the airline are empowered to ship our great ‘aptitude’ in each step of the visitor journey, irrespective of the standing of the visitor, or the seat quantity on their boarding cross.”
Each member will be allowed to nominate a spouse or partner to enjoy the lounges, with memberships “reviewed” on an annual basis.