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Turning apps into money-spinners – ConsultMyApp shows how | City & Business | Finance

mike rhodes

Maximising potential: CMA founder and CEO – Mike Rhodes (Picture: ConsultMyApp)

App Marketer Professional places the facility within the arms of enterprises, from startups to mid-size corporations, with a self-management service (from £3,000 a 12 months). This permits them to get a transparent image of what’s occurring to allow them to maximise the potential of their app with out having to depend on a disparate stream of businesses, spreadsheets, sporadic stories and a number of knowledge suppliers.

The platform can also be aiming to be a catalyst for different corporations who’ve thus far shied away from the expertise, normally due to price and complexity, and at the moment are lacking out or danger being left behind fully because the digital shift hastens. 

World app obtain numbers rose to 35 billion with funding in them near £21 billion within the latter half of 2020. 

In a digital world the app is the principle contact level for the buyer, one thing they might nicely log into every day, a extra frequent motion than visiting a retailer. 

Investing in an app will price tens of hundreds of kilos nevertheless, and constructing is simply the beginning.  

It’s what occurs subsequent – the follow-up technique and common checks – that actually issues as a result of if an app doesn’t ship what a buyer needs, they’ll uninstall, with three days being the benchmark check. 

pure gym

CMA’s work introduced Pure Gymnasium former members again into the fold (Picture: ConsultMyApp)

“It’s retention by understanding end users’ behaviour that counts, otherwise it’s money down the drain,” declares CMA founder and chief government Mike Rhodes.   

It was this key level, even now usually missed, that was the market alternative spurring the previous knowledge safety specialist to arrange CMA in 2016.

At the moment the enterprise focuses on three core areas: implementing app administration for shoppers, rising apps and interesting customers.  

Its refined AI bidding machine ensures digital app campaigns are maximised utilizing round the clock App Retailer knowledge.

“We help to build strategies, design paid-media budget plans and optimise app campaigns to drive the highest quality traffic at the lowest cost,” explains Rhodes. “We know what apps are struggling and can offer tangible alternatives for better results. 


Businesses can focus on growing users to generate profitable revenue (Image: Getty)

“Companies need to be transparent with customers about how data is used, so clear messaging and design are vital. 

“Businesses need to see how an app is increasing sales and customer engagement. For consumers it is being left in no doubt about the benefits it brings to their lives.” 

Rhodes started as a one-man band with £10,000 of his personal financial savings and has thus far pursued an natural enlargement technique, primarily by way of securing long-term contracts with prospects.  

Quick development propelled by the cellular app growth noticed CMA develop 170 % throughout 2021 with a £5 million plus turnover forecast for this 12 months.   

Now headquartered within the City’s iconic Gherkin constructing, Rhodes selected the gorgeous location intentionally not simply as a motivation for his staff however as an announcement in regards to the enterprise being a beacon for the capital turning into one of many world’s main tech hubs. 

CMA now works throughout 21 nations, can provide fluency in 15 languages and has 45 consultants in its staff.   


The city’s iconic Gherkin is a statement for capital (Image: Getty)

Sixty-four percent of these are female. “Our hires are based on creative raw talent and merit irrespective of industry stereotypes,” Rhodes points out as he steers CMA towards B Corp certification by the end of this year. 

The business’s “expert technical insight coupled with rounded business understanding is geared for the new mobile app world,” he says, “by connecting marketing, technology and commercial insight we leverage innovation”. 

While CMA does not build apps it can advise and handhold on what technology is needed so the basics are in place to appeal to users.    

Build costs range from £20,000 to £30,000 for starters plus a few thousand more to ensure the app is a peak performer. For operations needing complex infrastructure such as on-demand food delivery services the cost of creating an app could top £10 million  

“Our recent move into the software and training space provides clients with an ability to service in-house, outsourced or hybrid teams,” adds Rhodes who is now working with some of the world’s biggest brands.  

Signing with General Motors was a “pinch yourself” moment he says and business banking platform Tide, motoring group the RAC and leading fitness chain Pure Gym are also part of CMA’s portfolio. 

For Virgin Media O2 the company helped its app adapt to more home-based lifestyles by increasing the rewards package with the likes of virtual events and online fitness classes. This grew market share by 78 percent and app installs rose by 54 percent over just three months. 

For Pure Gym stepping up mobile messaging and emails to former members brought them back into the fold and pushed up the conversion rate by 206 percent. 

“Showing value is imperative these days,” says Rhodes. “It’s not acceptable even for the biggest companies these days to spend £20 million and get just £10 million back. Apps like everything else have to pull their weight and that’s what we make them do.” – App Marketer Professional is at present being trialled and supplied free to companies for six months 

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