Entertainment

Sunrise Radio leads in London; Lyca Radio listening hours up


Sunrise Radio remained the leading Asian radio station in Greater London, while rival, Lyca Radio 1458 was up in listening hours, according to the first RAJAR data in 18 months.

The period included listening figures for the extended period ending 19th September (including data collected from April to June 2021) for BBC Radio and Commercial Radio.

Sunrise Radio’s delivered a weekly reach of 175,000, with listening hours increasing hours at 4.1 hours. The station’s share stayed at 0.4%. Please note, data is being compared loosely due to the use of a modified survey methodology.

Sunrise Radio Managing Director Tony Lit MBE, said, “It’s been the most challenging of times over the past 18 months due to the pandemic but together we’ve all been working through these difficult times. Now with the release of RAJAR Q3 2021 this morning I would just like to say that the team and I are delighted with these latest set of results for both our London & National service. Sunrise has maintained its lead in London with a margin of over 100 per cent in weekly audience reach compared to our nearest Asian commercial radio competitor, and nationally we continue to grow as the UK’s only Asian commercial radio station. We have measured the pulse and the expectations of our audience consistently for 32 consecutive years maintaining the Number 1 position as the leading Asian commercial radio station, I’m sure that’s an unrivalled record in UK commercial radio. I would just like to finish with a ‘big thank’ to our listeners, our commercial partners and my wonderful team, you’re the best and you’ve just proved it again!!”

In comparison, Lyca Radio 1458 was at 86,000, with listening hours jumping from 4.2 hours to 4.6 hours, which means the station is being listened to for longer. Its share was at 0.2%

Lyca Group’s second station Dilse Radio (now known as Lyca Gold 1035), raked in a reach of 38,000. Its listening hours dropped to 4.7 hours. This data excludes data of Lyca Gold 1035.