Entertainment

Sony TV goes all out for the launch of ‘India’s Got Talent’ this weekend


Sony TV is leaving no stone unturned for the launch of its mega reality show ‘India’s Got Talent’ this weekend.

Hosted by the effervescent Arjun Bijlani, eminent personalities from the entertainment industry, Kirron Kher, Shilpa Shetty Kundra, Badshah and Manoj Muntashir will helm the judges’ mantle and skim through this season’s, ‘Gazab Desh ka Ajab Talent!’ Produced by Fremantle, ‘India’s Got Talent’ will premiere on 15th January and will air every Saturday and Sunday at 20:00 on Sony Entertainment Television.

In its 9th Season, ‘India’s Got Talent’ continues to bring forth unique and unmatched talent from across the country thereby opening up a gateway of opportunities for them. This season will see exceptionally skilled, heart-warming and showstopping performers, right from dancers to singers; magicians, comedians, and rappers; beatboxers, stuntmen, and every imaginable talent in between! While the judges shortlist talent week on week from amongst thousands of hopeful aspirants, It’s the audience that will get to pick the final winner.

The show is an Indian adaptation of the international format titled “Got Talent” that is created and owned by Syco and Fremantle, has been licensed by Sony Entertainment Television – unmatched broadcast leader when it comes to non-fiction talent-led reality shows. Since the airing of ‘America’s Got Talent’ in 2006, the format has been successfully adapted in over 70 countries.

Ashish Golwalkar, Head – Content, Sony Entertainment Television & Digital Business
India’s Got Talent as a format is wholesome in every way. At Sony Entertainment Television, we have invested in the best international & indigenous formats and India’s Got Talent allows us to take this proposition further by being an excellent addition to our existing universe of non-fiction shows. From uniqueness to variety, there is a lot to explore, thereby allowing us to bring forth the real India. The participation we received has been phenomenal and we are confident that the viewers will enjoy watching these aspirants showcase their unique talent. The judges panel with Kirron ji, Shilpa, Bhadshah and Manoj is also a distinct one given the expertise that they bring to the table and their camaraderie is fantastic. There is never a dull moment with them around! It’s always a pleasure collaborating with Fremantle, and we look forward to a successful season of India’s Got Talent.

Aradhana Bhola, MD, Fremantle India
India’s Got Talent is the only show that has, for more than a decade, consistently offered any and every Indian with the ability to entertain; a national platform to showcase the same irrespective of their age, genre of talent or numbers. In fact, the Got Talent franchise, which has been produced in 70+ territories worldwide, holds the Guinness World Record for the Most Successful Reality Format in television history. At Fremantle, it is our pleasure to bring a brand-new season loaded with talent, dreams, laughter, entertainment, and inspiration in partnership with Sony Entertainment Television. And it is our hope that India’s Got Talent will continue to receive the love of our loyal viewers and then some more.