Colors Cineplex has announced the film premiere of blockbuster ‘Shershaah’.
While the UK telecast of the film is yet to be confirmed, the Sidharth Malhotra hard-hitting film, will premiere on Sunday 19th December at 19:30.
The film premiere is a part of the broadcaster’s robust programming, which also includes sports properties Abu Dhabi T10 League and Road Safety World Series Season-2.
Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom 18, said, “Our Indian audiences swear by two things- cricket and movies and Colors Cineplex has been successfully delivering exceptional content on both fronts. With another exciting cricket league Abu Dhabi T10, the premiere of Shershaah and Road Safety World Series ahead of us, it will create new opportunities for our viewers and sponsors alike thus contributing to the growth of the channel.”
Rohan Lavsi, Business Head – Hindi Movies Cluster, Viacom18 adds, “The powerful combination of cricket and movies has helped Colors Cineplex grow and achieve new feats. After a successful season of the Road Safety World Series, we are set to bring its second season in February. We are excited to add another cricketing event to our portfolio with Abu Dhabi T10 league starting from 19th November. Shershaah has been one of the biggest movies of the year and we are happy to bring the valor of Captain Vikram Batra to television with its WTP on 19th December. With the new and exciting lineup, our endeavor is to keep bringing unmatched entertainment experience with a fresh yet varied content mix of movies and sports to our viewers.”