Business News

Sale Sharks set new deadline in bid to buy AJ Bell stadium as split with sponsor revealed



Sale Sharks have set themselves a brand new deadline to take a significant step ahead in shopping for their stadium and revealed a break up with sponsor AJ Bell.

The Premiership membership are presently in talks to purchase the AJ Bell Stadium in a joint bid with Salford Metropolis, who’re owned by the so-called Class of 92.

Either side have beforehand mentioned that nothing would go forward till Salford Pink Devils, who additionally lease the stadium, have been supplied “every opportunity” to discover a new residence.

READ MORE: Sale Sharks return to revenue forward of AJ Bell Stadium deal

In an open letter to helps, Sale Sharks’ chief government Sid Sutton additionally revealed that the cope with stadium title sponsor AJ Bell wouldn’t proceed when the deal is accomplished.

He added they events got here to a “mutual agreement” and that the membership at the moment are “talking to some partners who are interested in joining us”.

Mr Sutton mentioned: “The other huge challenge in the last 12 months has been the future of our stadium. Buying the stadium is still crucial to the future of our club.

“Each ourselves and Salford Metropolis FC have all the time mentioned that nothing would go forward till Salford Pink Devils had been supplied each alternative to discover a new residence and that continues to be the case.

“We’ve extended our termination date for ending the lease on the stadium until August, that’s our deadline.

“This aligns with Salford Metropolis FC’s imaginative and prescient given it takes round 12 months to plan for subsequent season. It’s all getting into the best route but it surely’s a cope with numerous events concerned and we’ve to get it proper.

“In terms of the stadium name, we had a nine-year deal with AJ Bell. It’s been a fantastic partnership however we have to be aware of the value of our brand.

“The cope with AJ Bell was a cope with the stadium fairly than with Sale Sharks. While they’ve been a improbable associate, the time has come to go in a special route and for us to discover different choices. We got here to a mutual settlement.

“We absolutely believe that the club is now in a position to challenge for the top four every season. With the acquisition of the stadium with Salford City FC, we want to go out to the open market to find a partner for the stadium. It’s much more than just a chequebook moment.

“We’re presently going via the method of due diligence and speaking to some companions who’re curious about becoming a member of us. This must be a associate who desires to work with us to create an enhanced fan expertise. We would like this to be a spot the place everybody can come and really feel welcome and concerned.”



Supply hyperlink

Leave a Reply

Your email address will not be published.

close