Raj Baddhan, a extremely influential and profitable media govt has walked away with an Outstanding Achievement honour on the inaugural Ethnic Media Awards, which have been held on Friday on the Home of Lords, London.
With over twenty years of broadcast expertise, Baddhan was appointed as CEO of Lyca Media in January 2021. He oversees the total administration and strategic operations of three key radio stations inside the community, which broadcast throughout London (Lyca Radio, Lyca Gold and Time 107.5FM). Throughout his tenure, he has overhauled the sound of Lyca Radio and launched Lyca Gold – the UK’s first and solely retro Asian music station. Because the launch of Lyca Gold, the station has delivered highest common listening hours per listener than some other UK Asian radio station.
Previous to his appointment at Lyca Media, Baddhan was a Director and presenter at Sabras Radio in Leicester. He additionally runs the UK’s first and solely Asian media and leisure publication, BizAsiaReside.com.
Upon receiving his award on the occasion, Baddhan stated, “I am honoured to be taking away this award home. Not only is it special as its the first ever Ethnic Media Awards but also as it is something I am being honoured with at the House of Lords. A huge thanks to the organisers for this recognition. A special thanks to my team, our well-wishers including listeners and advertisers that have supported me during my tenure at Lyca Media.”
The occasion organised by Romail Gulzar from Pukaar Group (homeowners of Pukaar Information), was the primary of its type to have a good time the media expertise within the ethnic group, not simply South Asians.
Numerous dignitaries together with politicians, media professionals from the BBC, ITV and different mainstream retailers attended the invite-only occasion.