The future is eco-friendly, and doesn’t Puma know it. The Sports brand has announced a project to test a biodegradable version of the Suede shoe, which aims to optimise waste management in the footwear industry.
From 3D printing and turning greenhouse gases into biomaterial, to innovative and sustainable materials, the fashion industry is coming up with all kinds of ways to make the sector greener — or at least less polluting — with innovations designed to reduce environmental impact upstream, during or after product manufacturing. With its new “Re:Suede – No Time For Waste” pilot project, Puma is tackling the post-product phase and, more specifically, waste management.
A biodegradable Puma Suede sneaker
The brand has unveiled a new pilot to test a biodegradable version of its Suede sneaker, a model that launched in 1968. Based on new technologies, this special edition will be made from sustainable materials, including Zeology tanned suede, biodegradable TPE, and hemp fibers. Some 500 participants in Germany will be selected to join the scheme, which will launch in January 2022, and will allow participants to wear the “Re:Suede” shoes for six months before sending them back to Puma. The aim is to ensure the durability of the shoe in real-life conditions and to ensure its effective biodegradability.
The sneakers will then be sent to the Valor Compostering B.V. recycling center, owned by Ortessa Groep B.V., based in the Netherlands. “The goal of this step is to determine if Grade A compost can be produced for agricultural use,” explains Puma. The brand intends to share the results of this research to enable the entire footwear industry to improve its waste management.
It’s not a first for Puma
This isn’t the first time that Puma has launched a project of this kind. In 2012, the brand previously developed a biodegradable sneaker, launched as part of its InCycle collection. However, this first initiative was discontinued after four seasons due to “low demand and the need for further research and development,” according to the manufacturer.
This latest trial forms part of the brand’s “Forever Better” sustainability strategy, which aims to reduce waste by 2025 through a variety of solutions, including increasing the use of recycled polyester, and setting up product take-back schemes.
This article is published via AFP Relaxnews.