Pub called Vogue in Cornish village of Vogue sued by Vogue magazine

They mentioned they have been “concerned that the name which you are using is going to cause problems because as far as the general public is concerned a connection between your business and ours is likely to be inferred”.

The letter added: “Please reply inside seven days or we’ll take remedial motion.”

Now in what has been dubbed a traditional David versus Goliath battle, residents within the hamlet have rallied collectively and are ready to go all the way in which to courtroom.

The pub, which is working a £10 “American night” together with Mac ‘n’ Cheese and pulled pork subsequent week together with karaoke and cream teas, says it has no plans to alter its identify.

It intends to “crack on the way we always have”, stating that Vogue was first revealed in 1916 – almost a century after the pub was established.

“I was astonished that in this day and age a company that big could not be bothered to do any background checks before sending such a nasty letter,” Mr Graham instructed The Telegraph.

“The group are up in arms, they need me to create a parish journal and name it a ‘Vogue magazine’ and have a style week and name it ‘Vogue fashion week’. Certainly one of our beautiful barmaids desires to rewrite the Madonna tune ‘Vogue’ and launch it for ourselves on TikTok or Fb.

Completely happy to take them to courtroom

“Everyone’s contacted me – each man and his canine. Everybody’s more than pleased to leap in and we’re pleased to take them to courtroom if want be.”

Reaffirming Cornwall’s folklore repute for defiance, he added: “The pub has been here just under 200 years and they’ve only been here for 100 years – it’s another case of the big companies trying to bully the little companies into submission and that ain’t going to work in Cornwall. We’ve got a history of rebellion.”

The hamlet’s identify, Vogue, is scribbled in gray letters on the aspect of the pub’s modest facade, which sits on a quiet nation lane close to the southern city of St Day. It’s surrounded by a number of streets of homes and farmland.

Within the letter to the pub, Sabine Vandenbroucke, the chief working officer of Condé Nast, Vogue’s guardian firm, wrote: “Our company is the proprietor of the Vogue mark, not only for its world-famous magazine first published in November 1916 but in respect of other goods and services offered to the public by our company.”

Ms Vandenbroucke’s letter, dated March 1 additionally requested Mark and Rachel to supply extra details about what sort of enterprise the Star Inn Vogue pub is about and any imagery it makes use of to verify it clearly can’t be confused with the journal.

Mr Graham, who initially thought the letter was a joke, replied with a choice of pictures of the pub and road names discovered within the space bearing the identify Vogue. Having taken authorized recommendation, he says he desires to make the corporate “turn up at our local court if they challenge us for the name – so they can’t just sit back in London”.

He thinks Vogue could have noticed the identify when he and his spouse determined to alter their buying and selling standing from a partnership to a restricted firm and appeared on Corporations Home.

He mentioned the “at Vogue” addition to his pub’s identify “has been used on and off, but I’ve been here 17 years and always used it”.

In his letter of reply to the corporate, Mr Graham wrote: “Whereas I discovered your letter fascinating on the one hand, I additionally discovered it hilariously humorous.

“I presume your journal bases its identify on the dictionary time period for being in style which is uncapitalised as used within the Oxford English Dictionary.”

He concluded by saying: “In answer to your question whether we would change our name, it is a categorical NO.”

Vogue and Condé Nast have been contacted for remark.

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