Entertainment

Diljit Dosanjh announces deal with Warner Music India


Diljit Dosanjh, extensively referred to as the ‘Super Singh of Punjab’, has introduced a partnership with Warner Music, the primary time he’s signed a take care of a serious document firm. Dosanjh is considered one of India’s main stars and has discovered fame as an actor, singer, songwriter, and tv presenter.

Dosanjh might be working with Warner Music to amplify his international music profession. He has forthcoming singles with Canadian rapper Tory Lanez and the Tanzanian star Diamond Platnumz, who additionally introduced his personal partnership with Warner Music final yr.

He has starred in a number of the most critically acclaimed and commercially profitable Bollywood and Punjabi motion pictures of all time – showing within the likes of ‘Honsla Rakh’, ‘Jatt & Juliet’, ‘Jatt & Juliet 2’, ‘Punjab 1984’, ‘Sardaar Ji’, ‘Super Singh’, ‘Sajjan Singh Rangroot’, ‘Shadaa’ and ‘Udta Punjab’.

Dosanjh additionally enjoys a parallel stellar music profession. He has recorded 13 studio albums and established himself as considered one of Punjabi music’s greatest stars. His 2020 album ‘G.O.A.T.’ was featured on Billboard’s World Chart and went High 20 in Canada. His newest monitor ‘Lover’ has already generated greater than 68 million views on YouTube.

Dosanjh says: “I’m delighted to be collaborating with Warner Music. Together, we’ll take Indian music way beyond the usual diaspora audiences to the top of the global charts. I’ve already started working with some of Warner Music’s artists from other countries and it’s proving an exhilarating creative process. I’m just so proud to be playing my part in putting Indian music firmly on the global map.”

His supervisor Sonali Singh provides: “Diljit Dosanjh is a cultural phenomenon. He has sold-out venues in the UK such as the SSE Arena, Wembley, the First Direct Arena in Leeds and the Birmingham Arena. Diljit’s growth as a global artist has been unprecedented and we’re hopeful that this partnership with Warner Music India will take us one step closer to making Diljit a global music star.”

Max Lousada, CEO, Warner Recorded Music, feedback: “Punjabi music has long been popular in India and it’s now igniting international interest. You don’t get many bigger names in the genre than Diljit Dosanjh and with our creative expertise and global marketing network, we can help him reach new audiences worldwide and become a truly global name. We’re really honoured to have Diljit sign to Warner Recorded Music.”

Alfonso Perez-Soto, President, Rising Markets, Warner Recorded Music, says: “Just signing this deal has been an exhilarating process. From our first midnight meeting to pulling together two music videos in our first weekend of working together, Diljit brings a passion and creativity that draws you into his world. We’ve already had our Indian, Canadian and Latin American teams working on his campaigns and our ambition for him is truly global.”

Jay Mehta, Managing Director, Warner Music India, concludes: “We’re excited to partner with the versatile and supremely talented Diljit Dosanjh. He’s a true entertainer and has struck a chord with the audiences across the globe with both his acting and singing prowess – a true rarity. His songs are already a rage with anybody who enjoys Punjabi music across the globe.”

The partnership is the newest landmark transfer from Warner Music India, which launched simply two years in the past in March 2020. The corporate swiftly signed a licensing take care of Suggestions Music, which owns the rights to a number of the hottest Bollywood motion pictures ever produced; based the Maati label, devoted to the fast-growing Indian people music style; signed a number of distribution offers targeted on labels from India’s completely different cultural and linguistic traditions. Within the Punjabi music scene, Warner Music has signed partnerships with Ziiki Media and Sky Digital.

Warner Music India is rising its home roster of celebrity and growing artists, hitting the headlines final month when it signed a partnership with Armaan Malik, organising the At all times Music World label devoted to homegrown expertise, and arranging to launch his non-film music. The corporate has additionally had success with Warner Music’s worldwide roster in India, serving to the likes of Alec Benjamin, CKay, Dua Lipa and Masked Wolf storm the charts.



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