Balenciaga is selling destroyed sneakers for up to THB 64,000

Contemporary from being ranked as hottest trend model earlier in 2022, Balenciaga is making headlines as soon as once more for its newest shoe marketing campaign that includes a limited-edition, “distressed” model of its Paris Sneakers.

The sneakers have garnered a number of consideration for his or her worn-out, roughed up look replete with huge holes and rips.

All we learn about Balenciaga’s destroyed Paris Sneakers

Unsurprisingly, pictures of the torn and tattered sneakers, which can be found in white and black choices, have gone viral on social media. Their eye-watering value of THB 64,000 (US$1,850) has additionally raised eyebrows and been met with amusement and outrage on-line. In response to the model, these “extra destroyed” high-tops will likely be made in a restricted run of 100 items per colourway.

Whereas the Paris Sneaker marketing campaign has now change into the discuss of the city, Balenciaga has defined that the viral pictures of the destroyed sneakers are literally nonetheless life portraits styled and conceptualised by Leopold Duchemin, and should not reflective of the particular ones on sale.

The footwear do showcase a pre-worn look with distressed canvas and tough edges however are nowhere as dilapidated as depicted within the marketing campaign.

The destroyed sneakers are presently up for pre-order on the Balenciaga web site. Their less-than-pristine situation hasn’t deterred sneakerheads and they’re already bought out in most sizes.

Response to Balenciaga’s destroyed sneakers

The marketing campaign and the photographs of the destroyed sneakers initially sparked controversy and derision, with netizens taking to social media to query their beat-up look and price ticket.

One Twitter person shared a photograph of the sneakers and captioned it, “This is a criticism of the fashion world, do you see that? (sic).”

One other Twitter person joked, “Who knew my son was a trendsetter. He’s been wearing shoes like this for years. (sic).”

Extra about Balenciaga’s Paris Sneaker assortment

The destroyed sneakers kind solely a part of Balenciaga’s Paris Sneaker assortment. The vary additionally consists of the identical excessive prime designs — however with out the destroyed aesthetic — in black, white and crimson, in addition to sneaker mules for women and men. These are priced from US$495 to US$625.

The gathering was pre-launched in South Korea and China on 25 March and 9 April, respectively, earlier than its worldwide launch on the official web site of the luxurious trend home on 9 Might.

(Major and featured pictures: Balenciaga)

This text first appeared on Augustman Malaysia.

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