'Avatar 2' teaser trailer reignites Chinese audience's enthusiasm

(china org) After 13 years, the world’s greatest movie will lastly see its sequel, “Avatar: The Way of Water,” launched at finish of 2022. 
The primary teaser trailer and poster had been launched on Monday in China, providing a sneak peek on the magnificent imagery of the fictional planet of Pandora, together with a number of deep sea scenes. 
In accordance with twentieth Century Studios, the story of “Avatar: The Way of Water” is ready a decade after the unique, reuniting with Jake at a time when he should work with Neytiri and her blue-skinned Na’vi race’s military to guard their planet. “[The film] begins to tell the story of returning heroes Jake and Neytiri and their children, the trouble that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive, and the tragedies they endure,” states a synopsis launched by the studio. Within the trailer, Jake, performed by Sam Worthington, says, “This family is our fortress” to Neytiri, performed by Zoe Saldana.
This primary teaser for the film debuted on the 2022 CinemaCon earlier than being packaged as a trailer for the discharge of “Doctor Strange in the Multiverse of Madness,” which hit many markets around the globe over the weekend. After it was later launched on-line on Could 9, the teaser additionally generated an enormous wave of curiosity worldwide: the teaser completed its first 24-hour on-line window with 148.6 million views, together with 23 million from China alone, based on Disney and twentieth Century Studios. 
The brand new promotional content material has reignited the Chinese viewers’s enthusiasm and nostalgia for the franchise, with a trending tag #Avatar2FirstTrailer on China’s Weibo microblogging platform producing 73.86 million views by Wednesday morning.
James Cameron’s new movie, which additionally stars returning performers Sigourney Weaver and Stephen Lang in addition to newcomers Kate Winslet, CCH Pounder, Edie Falco, Jemaine Clement, and Chinese-Malaysian film star Michelle Yeoh, will open Dec. 16 in North America and lots of different territories. The movie comes eight years after the unique December 2014 launch plan, because the crew had taken extra time to flesh out the writing, pre-production, and visible results. 
The China launch date has not been set, however it’s extremely probably that the movie might be imported. The unique “Avatar,” launched in December 2009, was one of many movies that modified the Chinese movie trade ceaselessly. At the moment, “Avatar” grossed $2.79 billion worldwide and have become the highest-grossing movie of all time. That whole contains $202.6 million taken after its launch in China the next January, an astonishing determine for the native market on the time. Since then, the Chinese market has continued to put in increasingly 3D and IMAX screens, has grown considerably, and now hosts quite a few blockbusters a yr.
“We are very happy to see the great fan reaction to the ‘Avatar 2’ teaser and, given our historic performance on the first film, we’re looking forward to this great franchise returning to theaters to cap off a strong year at the movies,” mentioned Richard Gelfond, CEO of IMAX Corp. and chairman of IMAX China.
The re-release of the unique movie in China in 2021 helped it take again the crown because the world’s highest-grossing movie of all time from Marvel’s “Avengers: Endgame,” which briefly dethroned the Na’vi epic in 2019. “Avatar’s” China whole is now 1.71 billion yuan ($255 million), whereas the worldwide whole stands at $2.84 billion, not adjusted for inflation. As a warm-up for “Avatar: The Way of Water,” the unique movie could have one other re-release in North America on Sept. 23 this yr with restored image and sound.
“Avatar: The Way of Water” is simply the following step in what might be a protracted and profitable journey for the juggernaut franchise. The third set up just lately completed taking pictures and is ready to hit cinemas in December 2024, whereas the fourth and fifth are scheduled for 2026 and 2028, respectively. Presently, it’s unclear how a lot COVID-19 and associated restrictions will have an effect on its field workplace efficiency. Nonetheless, for the brand new sequels, Cameron continues to push for brand new cinematic technological breakthroughs as he did with the primary movie, which ushered within the 3D period. 
“We’re pushing the technology much farther than we did before,” Cameron informed China.org.cn in an interview in 2021, including that he believed that the themes touched on by “Avatar,” together with local weather change, deforestation, and humanity’s relationship with nature, are simply as related now as they had been when the unique got here out.
Supply: China.org.cn, by Zhang Rui,  Could 14, 2022

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