atmos reveals Nike x Hello Kitty collection lookbook

Well-known Japanese streetwear and sneaker boutique, atmos, has unveiled its much-anticipated Nike Air Presto x Hello Kitty assortment lookbook, that includes a capsule of restricted attire vary and footwear.

Whereas the gathering is slated for a ten Might retail launch in Japan, South Korea and different choose Asian areas, it would arrive on US SNKRS on 27 Might.

Right here’s all we all know in regards to the Nike x Hello Kitty collaboration

Options of the attire and footwear assortment

The Nike Air Presto and Hello Kitty collaboration is centred on Hello Kitty, Sanrio’s outstanding character, that seems as a floating monogram print on sky blue cuffed sweatpants, thick cotton hoodies and outsized tees. It additionally features a white T-shirt with Nike Air and Hello Kitty branding, which was showcased in January 2022.

A better have a look at the unique kicks reveals that the higher lining is dyed in sky blue and is adorned with photographs of the character’s face designed by Yuko Shimizu. What would possibly additional appeal to followers are the facet cages and laces which might be in a white colourway, complementing a outstanding crimson bow tie atop the sneakers’ tongues.

The heel moulds look extraordinarily glamorous, with one other bow tie, black whiskers and eyes, representing Hello Kitty.

Whereas the kicks’ insides are made utilizing a fragile black velour materials, the insoles are printed with rainbows, inexperienced grass and blue skies, taking inspiration from Sanrio’s world. They’re packed in a particular field that showcases Nike Swoosh logos beneath the Hello Kitty bow.

Nike and Hello Kitty partnership

In 2004, Nike partnered with Hello Kitty to commemorate Hello Kitty’s father or mother firm, Sanrio’s thirtieth anniversary. On the time, three pairs of Air Prestos sneakers, which had been designed by Steven Smith and Hiroshi Fujiwara, had been launched. Nonetheless, they didn’t launch the sneakers in retail however distributed them to family and friends.

It’s thrilling to see the duo collaborate once more, after nearly 20 years.

(Hero and Featured Picture Credit score:atmos/Instagram)

The story first appeared on Way of life Asia Singapore.

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