All-girl Okay-pop group aespa has been named as one of many 10 Next Generation Leaders of 2022 by TIME journal of their newest record launched on 12 Could.
The journal caught up with aespa in April 2022 after they grew to become the primary Korean lady group to carry out on the primary stage at Coachella music competition.
What TIME says about aespa
‘The inevitable next step for music industry’
along with Soo Jin Kim from Seoul, TIME journal’s Raisa Bruner writes: “aespa is an experiment, but it may also be the inevitable next step for the music industry: a fresh way to bridge the virtual and the real.”
Comprising 4 members — Giselle, Karina, Ningning, and Winter — the group debuted in November 2020 underneath SM Leisure label.
Their debut single, “Black Mamba”, instantly introduced fame to the quartet. TIME notes that “Black Mamba” witnessed “YouTube’s fastest climb to 100 million views for a K-pop debut”.
The success of the track was adopted up with tracks reminiscent of “Next Level” and “Savage”.
“So far, aespa has released only a few singles and one six-song EP—but that EP broke records, debuting on the Billboard 200 album chart higher than any previous K-pop girl group,” TIME remarks, commenting on the EP named Savage.
Underlining the “metaversal origin story”, the journal notes that “aespa also exists as four virtual avatars, each carefully crafted to match their human counterpart, in a fantastical metaverse.”
“The story of aespa, designed and launched by their Korean talent-management agency, SM Entertainment, is an ambitious new piece of the SM Culture Universe. Like Marvel or DC Comics, the company is creating an interconnected world in which all of its artists will exist—with complex backstories, narrative arcs, villain threats, and more. It is still something of a sketch,” writes TIME.
Giselle advised the journal that the objective is to “normalize metaverse concepts and have our fans and other people be a little more comfortable with the whole idea of it.”
The group might be becoming a member of fellow bands underneath the SM Leisure label for his or her first offline agency-wide live performance later this summer season.
Who else made it to the record?
TIME has been releasing a listing of trendsetters and trailblazers since 2014.
The 9 others beside aespa named within the record embrace Kyiv Impartial’s chief editor Olga Rudenko, Jonathan Bailey of Bridgerton, YouTuber Deepica Mutyala, musician CKay, barista Jaz Brisack, conservationist Rinzin Phunjok Lama, youngest Mongolian parliamentarian Bolor-Erdene Battsengel, artistic director of Salvatore Ferragamo Maximilian Davis, and queer, trans-feminine, Muslim actor-playwright Bilal Baig.
(Foremost and Featured photos: aespa/@aespa_official/Twitter)
This text first appeared on Way of life Asia Singapore.